WHAT IS TEAM CYCAD?
A CYCAD is an athletic cyclist towing a trailer with an advertising billboard touring the city and inner urban areas. CYCADS travel in a team known as TEAM CYCAD. Team CYCAD is a 'Tour de France' style team of 3 or 4 riders that can move through tight city spaces negotiating any traffic conditions whilst traveling at a slow speed to engage the on looking street audience. Public awareness of the bicycle culture has skyrocketed worldwide in the last few years. Marcus Balscheit, a passionate cyclist himself, saw the opportunity of combining the benefits and popularity of cycling with outdoor advertising to create clean, environmentally friendly mobile promotional vehicles. Team CYCAD is stunning combination of athletic unity with advertising impact reaching target audiences through out highly populated areas. Team CYCAD is the epitome of health, fitness and personal achievement. Ideal attributes for any premium brand wanting to convey an image of peak performance coupled with zero environmental impact. Consumer reaction to Team CYCAD is always positive. Compared to other polluting and congesting forms of advertising, Team CYCAD is the guilt-free advertising alternative.
CYCAD BENEFITS
- A unique, environmentally responsible form of mobile advertising.
- No burning of fuels, no emissions
- Minimal contribution to traffic congestion
- Moves single file besides traffic rather than in traffic providing closer to pedestrians
- Lower travel speed, longer visual impact
- Human elements associated to logos on fit, healthy bodies.
- Extra advertising impact through customised lycra pro-team outifts graphically showing off brand names and logos on jerseys, knicks, and shoe covers linking graphically to the billboard behind.
- An ideal vehicle for health and fitness campaigns
- Can park vehicles in areas where motorized vehicles can not access.
- Can provide products sampling from trailers.
RIDER AND TRAILER DATA
- Experienced road racing cyclists, 3 or 4 in a team, cycling with an emphasis on safety and respect for road rules. High quality matching racing bikes used.
- Patented light weight double sided billboard bicycle trailers with anti-crosswind mechanism.
- Billboard size: 815 x 1465mm
- Rear vertical panel: 200 x 1440mm
- Rear lower panel: 770 x 240mm
- Side lower panels: 360 x 280mm
- Storage in trailers to carry sample products for promotional handouts. (600 x 600 x 150mm)
- Team Cycad reserves the right to postpone a tour due to extreme weather conditions.
- Minimum 3 day campaign
TEAM CYCAD COVERAGE
- All major cities and regional areas on request.
- Not limited to roads, Team Cycad can operate in parks, coastal paths and bicycle tracks Nation wide.
- We customize routes to maximize target audience exposure
- Retail and Entertainment precincts. Sporting events. Seaside Boulevards and dense recreation areas.
- Specified/ stopping parking points at busy locations.
- Route maps available on request.
STREET TEAM
The new "Street Team" is a more casual, street smart - non lycra team of riders on black hybrid bikes.We can supply the riders with long black baggy cycling shorts, black MTB shoes and customised helmets etc. The Street Team tops can still be printed with logos and graphics that match the billboard. Alternatively the Cycad Street Team can wear the clients own gear if they are a street fashion brand.
CLIENTS
Team Cycad have worked many Internationally recognised brands and events.- Qantas
- Air Asia
- Coca-Cola
- AGL
- Cadbury Schweppes
- Organics Expo
- Virgin Blue
- Santos Tour Down Under
- MBF Health
- City of Melbourne
- RACV
- Crumpler
- New York City Hall
- Powerbar - Nestle(c)
- Australian Consulate - US
CONTACT
Please contact Marcus Balscheit on:
Phone: 61 3 9534 5672
Fax: 61 3 9537 0433
Mobile: 61 41 226 8221
US Cell: 646 595 6365
Email: mailto:marcus@teamcycad.com
Employment opportunities for experienced riders avaliable,
please contact the above details
for more information.
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